The monster under the bed was always in the contract
Many cloud strategies were built on assumptions that were never written down. Prices would not rise. Services would not disappear. Performance would hold. None of that …
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Introducing Protect the Doers
Most people become managers by accident. They were good at their job. Someone noticed. A promotion followed. Overnight, producing value was replaced by being responsible …
See you in 2026
See you in 2026
When the human is the UI
The human is the UI is a useful mental model is this: the vendor’s humans are the user interface.
Borrowed leverage: partners, resellers, and the myth of ‘direct’
When someone says ‘go direct’, I always ask, ‘Direct to what?’
AWS sells to the tribe, not the board
Cloud marketing is, on purpose, deeply technical. It is written for people who like systems, clean abstractions, and the feeling of being competent.
When good top-down structure is on the other side
People say, ‘I’m talking with AWS’. It sounds grown-up. It also hides the only thing that matters: you are talking with a human being who has a job title, a quota, and a …
Top-down governance: why paperwork fails and how to enable innovation
Most organisations treat governance as paperwork to be completed before an audit. Policies, slide decks, control libraries and “principles” circulate widely. Everything …
𝗔𝗪𝗦 𝗷𝘂𝘀𝘁 𝗿𝗼𝗹𝗹𝗲𝗱 𝗼𝘂𝘁 𝘁𝗵𝗿𝗲𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘁𝗶𝗲𝗿𝘀 𝗳𝗼𝗿 𝗚𝗲𝗻𝗔𝗜 𝗶𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗼𝗻 𝗕𝗲𝗱𝗿𝗼𝗰𝗸: 𝗺𝗼𝗿𝗲 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗺𝗼𝗿𝗲 𝗼𝗽𝗮𝗰𝗶𝘁𝘆
AWS Bedrock adds Priority, Standard, Flex. Priority: lower latency, ~60–90% pricier. Standard: predictable baseline. Flex: ~50% of Standard, slower. Anthropic stays …
FinOps wants to become a discipline, but most teams are still a heroic side quest
Cloud cost management won’t scale as a heroic side-quest run by one FinOps practitioner. Borrow proven management systems, give FinOps a mandate, and add programme …