How many arguments should you bring to create a convincing case?
When trying to convince, the number of arguments depends on who you target.
Section
How-to-Be-a-Better-Negotiator
Connections
When the human is the UI
The human is the UI is a useful mental model is this: the vendor’s humans are the user interface.
Borrowed leverage: partners, resellers, and the myth of ‘direct’
When someone says ‘go direct’, I always ask, ‘Direct to what?’
AWS sells to the tribe, not the board
Cloud marketing is, on purpose, deeply technical. It is written for people who like systems, clean abstractions, and the feeling of being competent.
When good top-down structure is on the other side
People say, ‘I’m talking with AWS’. It sounds grown-up. It also hides the only thing that matters: you are talking with a human being who has a job title, a quota, and a …
It is all about humans
algorithm are not the answer to everything
AWS risk and discounts
and how they interract
The value of money
The value of money
Do you know the 23 types of discounts?
The list of 23 types of discounts I found